True North → Publication Design, Campaign Rollout


Life’s Different after a luxury cruise lands you under the spray of a waterfall, deep in the red heart of the Kimberley. As part of the team at Today The Brave, I helped bring to life just how transformative a True North adventure can be.

Working with True North to deliver a refreshed brand identity, a cohesive suite of print collateral, and a campaign rollout that captures the spirit of awe and discovery. Through a flexible brand system, evocative design, and immersive imagery, the new identity invites connection, sparks curiosity, and reflects the magic of a True North cruise.

  • Agency: Today The Brave
  • Year: 2024