Branding
3D / Motion Design
Branding / Campaign Rollout
Branding
Motion Design / Campaign Rollout
Motion Design
3D Design
True North
Identity Refresh
Publication Design
Campaign Rollout
Life's Different after a True North adventure. Working as part of the team at Today The Brave, I helped reimagine the brand for Australia's leading luxury adventure cruise operator, bringing to life the sense of wonder that comes from exploring places few others can reach.
The refresh extended across the entire brand ecosystem - from identity and campaign creative to a comprehensive suite of print collateral - creating a more cohesive and expressive visual language. Balancing rugged exploration with understated luxury, the system was designed to capture the curiosity and lasting impact of a True North experience while remaining flexible across every touchpoint.
Following launch, the refreshed identity supported a successful campaign rollout and coincided with a significant increase in bookings.
Awards: AGDA Finalist - Brand and Identity 2025
Made at Today The Brave
Identity Refresh
Publication Design
Campaign Rollout
Life's Different after a True North adventure. Working as part of the team at Today The Brave, I helped reimagine the brand for Australia's leading luxury adventure cruise operator, bringing to life the sense of wonder that comes from exploring places few others can reach.
The refresh extended across the entire brand ecosystem - from identity and campaign creative to a comprehensive suite of print collateral - creating a more cohesive and expressive visual language. Balancing rugged exploration with understated luxury, the system was designed to capture the curiosity and lasting impact of a True North experience while remaining flexible across every touchpoint.
Following launch, the refreshed identity supported a successful campaign rollout and coincided with a significant increase in bookings.
Awards: AGDA Finalist - Brand and Identity 2025
Made at Today The Brave